While not a Sunrise product, Urban Decay is known for going all-out when it comes to releasing palettes. I’ve long been a sucker for these releases, not only because their eye shadow is amazing, but I love the presentation packaging. The 2010 ‘Alice in Wonderland Book of Shadows’ release did not disappoint; I don’t mind the retread of colors in the palette, and as an Alice fan, I’m on board because of box quality. Magnetic box closure, vibrant colors, soft finishing, it’s all a part of the package. So when Disney announced the release of ‘Through the Looking Glass,’ my hopes were up that a second Urban Decay palette was on the way, too.
And it was! The palette launched a few weeks ago, and I finally got my hands on one. Urban Decay calls the packaging a “trippy tribute” with stunning colors and pop-up features. The top has a slight magnetic closure to it, and upon slipping it open, an embossed quote appears over two doors. Upon opening those, a butterfly pops up (literally, it pops up). The packaging is LUXE to the extreme. Which is what we’ve come to expect from Urban Decay at this point, but the literal pull of the magnetic box never ceases to incite a little excitement in me. And while it’s ultimately the twenty new shades that I’ll actually use from this purchase, what is it about the packaging that makes it a little extra special? Let’s break it down.
Cigar Box Design
The style of all Urban Decay palette boxes is called a ‘cigar box’ for the way the top flap opens. While the make up drawer itself isn’t necessarily a part of the cigar box features, the pull-out style reminds me of a humidor.
Magnetic Box Closure
Maybe it’s a psychological feature, but that tiny bit of extra effort to open the magnetic box closure increases the anticipation to see what’s inside. In short, magnet boxes make everything cooler. At Sunrise, it’s one of our favorite style of boxes. Our signature style – we call them NetBoxes – are similar to Urban Decay’s palette design. Both utilize the cigar box layout with a magnetic hinged lid to add elements of sophistication.
This box is practically a kaleidoscope. The colors reflect the eye shadow palette while evoking the spirit of Alice and Through the Looking Glass without compromising any part of Urban Decay’s brand. It’s velvety and rich. Just like the product.
Get Ready to Fall Down a Rabbit Hole
Well, a make up one, at least. With the film’s release date just a few weeks away, this palette is sure to sell out soon. Not only for the new shades, but any Urban Decay and/or Alice fan will scoop them up quickly. And if there’s one lesson we can all learn from Alice and the rest of the wonderland crew, time is relative!