Typically, packaging serves a few different purposes. It protects the product, naturally, but also needs to draw an audience. Walking down any supermarket aisle, for example, can be an assault on the senses. Every product is designed to entice, whether it’s through crazy packaging, colors, content, anything to get your attention. However, the one industry in which this is the exception and not the rule: medical device packaging.
Medical Device Packaging: The Old Standards
The principle of ‘form follows function’ is usually associated with 20th century industrial design. Basically, it means that the shape of an object should be primarily based on its intended function or purpose. As it relates to medical device packaging, this usually translates as plain. Not many bright or fancy colors, clever logos or designs, or any of the other qualities we see in other types of packaging.
There are good reasons for this, though. Designing packaging for medical devices is a bit more restrictive than, say, a sales kit, where creativity is king. Medical device packaging must comply a plethora of elements, like:
- Product protection (always important, but doubly so when we’re talking about spendy hearing aids, neuromodulators, and things of that nature)
- Standards compliance (the FDA are just the tip of the iceberg if a product has to meet global regulatory standards)
- Reliable processes not dependent or suspect to supply shortage
- Product development timeline synchronization
- And more
It boils down to being able to produce something for less to keep consumer costs down while keeping the product itself unharmed. That’s still the end goal, but there’s some disruption happening in the marketplace.
A New Paradigm: Make it Better, Faster, and Cost-Effective
Innovation is on the tip of the tongue of every organization nowadays, but it’s rare to see the word make the leap from just buzzword to implementation. Part of building an innovative culture is asking questions, and switching perspectives. That’s what Sunrise brought to the table to help Teknor Apex showcase their medical-grade PVC compounds.
Precision-cut cavities ensure that the product is secure, as well as the sturdy packaging. The overall design uses an impactful red to convey significance and urgency while reinforcing Teknor Apex’s brand, and the tri-fold allows for ample room for more content as desired. The overall look and feel of the packaging conveys the reliability of its contents while still having a kind of futuristic vibe. Teknor Apex creates medical-grade PVC compounds in China, Singapore, Europe and the United States, and as such needs to meet global compliance standards.
This package underscores that with understated elegance, letting the design convey innovation. It is possible to create something that speaks an international language through design (and meets the numerous medical device packaging requirements) without boring consumers.