Apple fans, rejoice! The next media presentation event from the tech giant is set for next Thursday (October 27, 2016). Like every Apple product release event, rumors are running wild about what we'll see. The frontrunning rumors include a revamped MacBook Pro, utilizing the reversible USB-C ports and ditching other ports. This is also expected to be the last media presentation at the current headquarters, as Apple's second campus should open in 2017.
How have we arrived at a place where a computer revamp is breaking news? Well, 1) it's Apple, a company that has designed a brand and image that speaks to the very core of their consumers, and 2) these media presentations are aided by intense coverage, slick graphics and, of course, beautiful products. So how does Apple do it time and again? Here are some of the key takeways from Apple's branding and presentation packaging tactics.
Media Presentation Tactics
Clearly articulate the value to users
Apple does a great job of explaining their design choices and aesthetics in their media presentations, even when it's something unpopular (like removing the headphone jack). It might feel like they're spinning off into outer space sometimes, but hey. That's passion.
But while users can appreciate passion, they also need to understand the value proposition, and accept it as valid. Media presentation kits need to convey this through well-written, well-edited copy that is concise and relative.
Make Data Beautiful
An increase in our ability to collect and learn from data makes infographics and other visualizations powerful storytelling devices. Find creative ways to show growth, stats, and other types of number-based information in ways that are visually compelling.
Design an Impressive Experience
Ultimately, Apple's customers don't buy their products because Tim Cook told them to do so. They come back because they know that they're getting quality devices that reflect or enhance a lifestyle and personal brand. Apple achieves this in their media presentation through using specific styles and designing experiences. It turns it from a simple purchase to more of a gift transaction. Media presentation packaging is the key to making consumers feel special about the products they've purchased.
Apple utilizes a specific style. Turned edge setup box, white, product photo on the top, and minimal text. It's so simple to almost be laughable, but the clean lines and simple aesthetic appeal to luxurious sensibilities. We might suggest some different custom box styles based on your needs. We particularly like hinged lid setup boxes, which help create a kind of stage. Or, if this is a box that will need to travel easily, adding a handle increases ease of mobility.
Create an Experience, Not Just a Presentation
When it comes to media presentations, Apple is one of the best companies from which to take your cues. They have devoted followers and successful product launches. Their name is synonymous with luxury, technology, and aptitude. We at Sunrise look forward to helping you design your next media presentation kit!