On April 21, 2016, Minnesota lost one of its most famous citizens. Prince Rogers Nelson – known simply as Prince for the majority of his multi-decade career – died in his Paisley Park home in Chanhassen. His death came days after hosting a dance party and reassuring fans that they should “save their prayers.”
One of the world’s most prolific songwriters, Prince was known for the level of customization he brought to his craft. An innovator in every sense of the word as well as a perfectionist, he played nearly every instrument on his early releases on top of providing vocals. Prince’s sense of style and presentation extended past his flamboyant stage presence. He carefully controlled his image and oversaw the merchandise which bore his image. Additionally, he was proud of his Minnesota roots, and sought out local businesses to patronize. Sunrise created this custom box for him.
Custom Promotional Packaging
This custom promotional box was created for Prince to house the live album box set “One Nite Alone…Live!” released in 2002 (but containing works dating twenty years or more) with The New Power Generation. Inside is a thermoformed tray, with dimensions designed to fit the three discs. Not only is it a great example of presentation packaging, but the attention to detail is evident from the piano key-influenced box sides and thumb holes to aid the user in opening the package. We’ve all experienced opening a two piece rigid box where the lid is a little too snug, right? This allows users to open the box without potentially harming the discs.
The particular mission of this album was to showcase real music by real musicians. It was highly lauded for the three discs seemingly spanning a single show (it actually doesn’t, it’s just edited to sound that way). The album is a perfect encapsulation of not only some of his biggest hits, but also the passion, intensity, and energy that defined his career. Custom boxes with lids like this have the power to reflect those qualities. While the design or image on the lid is pure Prince – literally – the enhancements, like ensuring that the cover slides off smoothly, are the types of details that enhance the overall experience of the album.
End of the Purple Prince Era
From shopping at Minneapolis’s Electric Fetus record store to contracting with us, Minnesota box manufacturer, to produce packaging for the “One Nite Alone…Live!” album, Prince was, at heart, a local boy who did well. They say that the experience of seeing a great musician live can’t be replicated in album form. With Prince’s death, his legacy is carried on through his music, and his attention to detail in the packaging.