We return to the sales kit topic frequently. Most recently, we shared with you six things that every sales kit should include, but we didn't talk very much about design of a custom sales kit. This doesn't mean that time invested in the materials and products in your kit should be redirected into your kit design (that's our job). But the box style and finishing options should enhance the content, not detract from it. Or worse, convey the opposite of the message you mean to convey.
As one of Minnesota's premier packaging experts, we've learned a thing or two over the years about what entices and what sells. Here are some of our suggestions for a custom sales kit that can showcases without overshadowing.
Custom Sales Kit Recommendations
Pick Your Style: We Recommend the Cigar Box
The cigar style box is ideal for your custom sales kit for many reasons. Cigar boxes are perennially popular, making them familiar and a little nostalgic, striking emotional resonance for users. Building off a classic style, the way that a cigar box opens up is a presentation in itself. The hinged lid works like a magician's reveal, turning the inside of the box into a stage for your content and products.
Cigar boxes also allow for a high level of finishing and customization, as you'll see below.
Pick Your Insert: Thermoformed, Diecut Foam, Or....
This will depend on what is going in the sales kit. Are the items breakable or fragile? A diecut foam insert ensures that products are safe and secure. Will it contain inserts, electronics, or other inclusives? Thermoformed trays are great for organization and precise fits. Either option comes in a variety of colors (and the trays have several material options).
After deciding what to include in your custom sales kit, talk with a representative to figure out which option will work best.
Pick the Experience: The Box as Sales Surface
We mentioned above that the primary focus is on the contents of the box, but it's worthwhile to think of the box as another surface for sales content. Are there instructions or a suggested order for the custom sales kit? Adding those under the lid, so they are visible only when opened, adds an insider sort of feel to the box as a whole. Or, for something encompassing and less literal, consider it as as backdrop. Urban Decay's magnetic makeup palettes are great examples of this.
Pick the Finishing Touches: What Sets this Custom Sales Kit Apart
It's the little details that truly convey luxury. Sunrise Boxes has a plethora of options to choose from when it comes to custom cigar style boxes. The style lends itself to magnetic closure. Chipboard as a material is easily screenprinted with vibrant colors. For a more striking presentation, custom foil-stamping, embossing, debossing, and more are possible. All of which are easily done on the cigar box.
So tell us: what do you look for in a custom sales kit?