Vogue has released a limited edition box for 100 of their selected readers. This is a turned edge two piece box that holds the magazine and two giveaway bags to their readers. This high end package is a great way to promote a limited edition and treat customers to a specialty edition. The box is simple yet representative of the Vogue magazine. It is the same size as the publication, and has the ever famous Vogue print embossed on the clean white box. With everything carefully custom made, this serves as an excellent way to thank current patrons, or catch the eye of new readers.
Confectioneries and bakeries are big users of custom box packaging. This is a clever box that we just had to share. Thelma’s is a warm cookie delivery business. This delivery box not only keeps the cookies warm but also looks like Grandma Thelma’s oven and the cookies even come out of the box as if they were being removed from an oven. What a great way to take the simple concept of a box and turn it into something so familiar to everyone!
This is a cool box design for The Manual Company. The modern franchise makes high quality luxury leather products that are hand made. The box protects the leather accessory until it is purchased. This box is a prime example for thoughtful package design that is up to date. It incorporates the high end look of the product as well as a familiar and eye-catching graffiti like design.
This sample of box packaging is a perfect example of why custom options are a great avenue to take for retail product lines. This particular product is from Aromatherapy Associates. Each of their products offers a different relaxation element and is represented by its packaging. Not only do the products vary in color and service, they keep their brand image consistent throughout. To keep their high end image, they use foil stamped turned edge boxes that hold their toiletry product secure and unique. Customers that buy this packaging get what they pay for, and newcomers are attracted to the package. Well done.
Blog source: the dieline
The Intertape Polymer Group has expanded it line of Hot Melt Sealing Tapes. The products feature Corru-Grip adhesive technology. This provides the optimal amount of closure for highly recycle corrugate and 100% recycle boxes, and protection from the effects of temperature and humidity. Over 90% of all corrugated boxes are now recovered for recycling. On average, any corrugated box contains over 40% of recycled content. The higher this percentage, the more challenging it can be to seal the box. These recycled containers have shorter fibers that are flatter which a different chemical composition. All of these factors add up to the need for a quality sealant. The Corru-Grip product of Hot Melt Sealing Tapes makes it possible to close these containers and rely on them for their originally intended use.
Source: Packaging Digest
Marketing for cosmetics relies heavily on the packaging. In order for manufacturers of cosmetic products to really make an impact in the industry, packaging needs to be effective. The box or package not only markets the product, it helps manufacturers establish their identity in a niche market. Good cosmetic packaging is designed for both aesthetics and protection because it preserves the items and attracts new customers. Something to think about when designing for cosmetics retail, is to involve a packaging engineer or designer- there are so many options and avenues to consider in this market, it can be easy to make a couple wrong turns. Probably the most important thing to remember is to have samples of your product made and provide them to your packaging manufacturer. After a lot of time, planning, materials, and labor, it would be a shame if your product didn’t fit in the box at the end. Once you have attracted a new following, your packaging options will become easy to spot in the aisles and a “go-to” product for satisfied customers.
Following the recession from 2007-2009, the box industry is expected to see a growth in demand. Affecting corrugated and paperboard boxes, the market in theU.S.is projected to increase 2.3% annually to $36.5 billion in 2016. More specifically, this growth will benefit food, beverage and durable goods output. While the general market with see this expansion, those with high quality graphics and printing will generate demand- more importantly retail or shelf ready containers. This positive forecast climb stems from the rebound in manufacturing activity fueled by increased consumer spending. The demand for folding carton boxes should increase to nearly $9.8 billion in 2016 as well, just behind the corrugated market. This study was conducted by The Freedonia Group, Inc. and is available for purchase.
Yesterday here at Sunrise Packaging, we received a promotional kit of samples from a supplier that is prospecting us as a client. While we were happy with receiving the samples, we were blown away by the packaging! Of course it might have been because it is our business, but we experienced first-hand what we try to convey to our customers. Promotional packaging can make a world of difference when you send samples, literature, or other materials to prospective or existing clients! If you mail them free samples, they will be happy with them. Put it in a nice box that represents your company and you’ve got them sold! This method is much more effective than a plain brown cardboard box–everyone gets more excited about a fancy package. Now don’t go hog wild, there are plenty of options to fit into your budget. If you have a very expensive product or service and want to convey that to your audience, by all means spring for a nice turned edge set up or cigar-style box (we suggest the cigar-box, it’s classy and stays in one piece!). For a tighter budget go for something more modest. However- you may be surprised, depending on your supplier you might be able to get fancy for less cash. Make sure you can customize it. You want it to be obvious to the recipient who it is from. Customize according to what your selling- use a graphic print or design, a photograph that represents you, or keep it simple with a classy embossed logo. As they say, you have to spend money to make money… you might as well do it right!
True fans of any sports team that buy season tickets are willing to invest a lot of time and money for the upcoming season. That is why when these patrons receive their packet of tickets, it is a special occasion, a kick-off to what will hopefully be an exciting and successful season. In fact, the opening of the season tickets box seems to be a new trend on youtube: check it out!
The packaging of these tickets is not to be taken lightly. It should be an important part of the set- not only will these fans drop some cash for the tickets, but they will be attending these games and most likely spending even more at the stadium. These fans are the backbone of the business of sports franchise- they should be treated well. Tickets come in a quality box, not only secure bust representative of the team. Somewhere safe they can keep the tickets until game day that isn’t an eyesore in their homes. Here are some great examples of quality boxes for season tickets:
The turned-edge process creates the look and feel similar to a hardcover book. Read our Past blog “What is Turned Edge” to read more about the process and its benefits. While its most common application can be seen in ring binders used for loose leaf paper or other literature packaging, it creates a high end look for any box packaging. Turned edge is a sharp looking alternative to corrugated or folding carton. The possibilities are endless for customization because you aren’t limited to printing on the structural material. You can choose whatever textured or printed application and wrap it around sturdy chipboard instead of having to worry about the print quality on SBS or corrugated. Watch this video to see the process of making turned edge products (also known as case made). And while you’re taking the time to watch videos- check out other videos by Sunrise Packaging on Youtube to see some of our products and the many custom features we can apply.